FlashNet6 serves as archive provider for Avid Interplay

NAB, Las Vegas
27th April 2006

Software Generation Ltd (SGL) (booth SL1513 V) today announced that SGL FlashNet6 has been selected by Avid Technology Inc. (booth SL701) as the initial archive provider to Avid Technology's new Interplay™ non-linear workflow engine.

The Avid® Interplay system fuses integrated asset management, workflow automation and security control into a single system, delivering a business-wide workflow for post-production and broadcast settings of any size. The Avid Interplay system connects teams to a shared-data and media backbone and smoothly manages the flow of projects from inception to completion using security and powerful revision control.

The system offers a broad range of low-cost tools for searching, archiving, viewing, logging, automatic transcoding, dual resolution encoding and intelligent tracking of multi-resolution proxy files, all of which streamline collaboration between people and eliminate time-consuming production tasks.

"Avid has unveiled the world's first non-linear workflow engine with integrated asset management, providing a parallel workflow for broadcasters irrespective of their size. The SGL FlashNet6 interface allows users of Avid Interplay to manage the storage transparently for any number of users, resulting in a workflow intelligent system," said David Schleifer, VP of Broadcast and Workgroups, Avid Technology Inc.

"We are delighted to announce SGL's integration with Avid 's state-of-the-art asset management software. SGL has worked with Avid for some time and this latest announcement further strengthens the company's commitment to providing the number one archive solution," explained Steve Atkinson, VP - Americas for SGL.

Featuring open standards such as MS SQL and standard IT components, FlashNet6 presents media and entertainment companies of all sizes with a fully flexible, scalable and powerful solution with unlimited storage capacity providing full redundancy at all levels of hardware and software.

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Software Generation Limited is a privately held archive management software company headquartered in Southampton, England. SGL has been in business since 1989 and its flagship FlashNet product is installed in over 4000 customer sites around the world. More information can be found at www.sgluk.com

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management and distribution solutions, enabling film, video, audio, animation, games and broadcast professionals to work more efficiently, productively and creatively. For more information about the company's award-winning products and services, please visit www.avid.com. Avid and Interplay are either registered trademarks or trademarks of Avid Technology Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners.