Avid Archive    
    in action at CNBC Asia Pacific, Singapore    
         
    CNBC is the undisputed world leader in business and financial information, providing viewers the world over with insights, analysis and real-time access to market data and indispensable business information.    
             
  When major business news network CNBC Asia Pacific took the decision in mid-2005 to migrate to a non-linear workflow, the network decided to opt for a single provider for all elements of the system. That provider was Avid, and the Avid Archive solution played a key role in the decision. "We have been working with Avid for a number of years now," says Peter Juno, Senior Vice President & Director of Operations, "and following our assessment of the Avid system we decided it was the only solution that fitted all of our requirements."

CNBC's newsroom uses an Avid Unity system with Avid Airspeeds, Newscutters, MediaManager and TransferManager to control and process each day's material. Short-life material is backed up via FlashNet to a rotating backup group using the integrated 'round robin' functionality which transfers data to several tape groups simultaneously for fast backup. Material that no longer needs to be stored locally is archived to deeper storage via FlashNet batch archive procedures; the storage is a FlashNet-controlled StorageTek SL500 tape library with LTO2 drives. Archives are initiated on a clip-by-clip basis by the editors directly from the Avid application.

  
"…we decided it was the only solution that fitted all of our requirements."
Peter Juno, Senior VP & Director of Operations
   

When clips are required for restore, CNBC editors search on specific metadata that they have tailored to their own requirements. Clips can then be restored in one of two ways, either using MediaManager directly or by using SGL's Windows Explorer plugin. Using the plugin, a Windows Explorer-style window lists all of the clips in the archive. The editor can filter the list of clips to return only those applicable to their search. To restore the clip, the editor simply drags it to the Avid Restore workspace, from where it can be moved to the editor's application using standard Avid transfers. All metadata and effects that were part of the original clip are preserved throughout the archive and restore processes.

According to Mr. Juno, SGL FlashNet and the Avid Archive solution play a major role in CNBC's new implementation. He concludes: "SGL FlashNet is a key component in our end-to-end non-linear workflow."

   
     
    CNBC Asia Pacific's channels - CNBC Asia, CNBC Australia, CNBC-TV18 (India), Nikkei-CNBC (Japan), MBN-CNBC (Korea), CNBC Singapore and CNBC Hong Kong - are available in more than 35 million homes across the Asia Pacific region. The channels are distributed via satellite, cable and terrestrial broadcast networks.  
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